For years Indians have been enjoying these simple,straightforward and adorably witty advertisements of Amul,a dairy cooperative in India.
Amul products’ mascot has been the very recognisable “Amul baby” (a chubby butter girl usually dressed in polka dotted dress) showing up on hoardings and product wrappers with the equally recognisable tagline Utterly Butterly Delicious Amul.The mascot was first used for Amul butter. But in recent years in a second wave of ad campaign for Amul products, she has also been used for other product like ghee and milk.

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